Gear up with a nutrition box subscription
Get all your race nutrition neatly packed and conveniently delivered to you every month.
Our Brand
The name ‘GUFU’ derived from the phrase “Gear Up, Feet Up!” and it's exactly what we as a brand are striving to achieve. Starting a journey to achieve one’s active and health goals are no easy task. At some point it will challenge even the most experienced athlete, not just physically but mentally as well.
Our platform will aim to gear and motivate athletes not only with industry best products, but also with expert advice, information and tools to ultimately help them focus on achieving their goals.
The brand identity
A lot of thought, creativity and effort has been put in behind the design and construction of our brand identity and it's a beautiful story we'd love to share.
Discover the brand journeyWhy are we doing a survey?
Like most startups, we are still growing and therefore eager to learn as much as we can from our potential customers as this will assist us to improve the way we build our products, offerings and tools.
With our consumer insight survey, we hope to gain more insight into the running habits of runners in South Africa, as well as their nutrition consumption behaviours, types and quantities.
We would be grateful if you could spare 5min to complete our survey.
Start the surveyStay in the loop
We’ll keep you updated on the progress of our launch as well as latest news, feature updates, and special offers.